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examples for call to action buttons

Call-to-action buttons are lead drivers in marketing – if they are well chosen and correctly placed. Especially during peak season in e-commerce, call-to-action buttons in marketing can increase conversion rates. But choosing the best CTAs is a challenge and the freestyle of every marketing team. But what should you look for in call-to-action buttons? And …

examples for out of office mails

At Christmas time, the last vacation of the year usually arrives. And as with summer vacations (or absences in general), the question of the right absentee note for Christmas pops up. For the holiday, it can be a little more festive. We’ve put together ten out of office note ideas for the holidays for you.  …

content marketing tools costs

Content marketing suites offer marketing teams, external agencies and freelancers a common work platform and are a central component of the content technology stack in the company. Traditionally, content marketing tools are characterized by a high level of functionality. And that can be pricy. But how much do they actually cost? We asked 15 providers …

what is discovery commerce

Social commerce is an enduring trend in marketing and e-commerce. But discovery commerce is even more important than searching for and recommending products via social media channels. It turns the interaction axis between customers and brands by 180 degrees. In this article, you will learn what exactly discovery commerce is, what advantages it has, and …

free images and data bases

Everyday situations for content managers: You’ve written a great blog post, but still need the right cover image. Maybe you’re looking for the right visual for a social media post, but can’t create the photo yourself. Or you want to quickly spruce up a new landing page with an image. It’s not always worth buying …

Lead-Management Business Enabling Platform

Today, traditional lead purchasing often no longer brings companies as many new customers as they might expected. New approaches to winning customers are therefore important. In this article, we explain why companies can hardly do without a business enabling platform (BEP) for lead generation and lead management. Companies, especially in the software industry, generally continue …

free download of our shop software comparison

The requirements for a shop system depend on the specific needs of the business model. One of the most important criteria of a shop system is, of course, the range of functions: What are the front-end and back-end features? What options do I have for product display? Is there an intelligent search, which SEO functions …

20 christmas greetings ideas for your customer

“Merry Christmas” and “We wish you a Merry Christmas and a Happy New Year” – these Christmas greetings are classic, but still quite plain and not very original. But especially at the end of the year, you should give your customers extra attention – for example, with small Christmas gifts. And above all with a …

online shop functions

Your own online store should provide customers with the best customer experience. To do this the underlying shop system needs a wide range of functions. We will show you which online store functions your shop system should cover so that you are well positioned for e-commerce now and in the future. For the frontend – …

what you should know about cms selection

Companies are increasingly communicating on a variety of channels. In addition to the website, social media platforms and – in e-commerce – online stores and marketplaces are becoming more important. Online communication often relies on content management systems (CMS). But how do you actually find the right CMS for your business? Which requirements should you …