Posts in category

Software


free download of our shop software comparison

The requirements for a shop system depend on the specific needs of the business model. One of the most important criteria of a shop system is, of course, the range of functions: What are the front-end and back-end features? What options do I have for product display? Is there an intelligent search, which SEO functions …

market overview: content marketing tools 2022

After the great success of our 2018 market overview, we have also compared 2020 content marketing tools. New content marketing tool providers are ready for 2022, which we compare in our Content Marketing Tools Comparison Update. In the update of our market overview, we compared the various tools based on an extensive catalog of 227 …

The work of editors and copywriters in marketing is becoming more and more extensive. They have to create more content for increasingly diverse output channels. This is driving up the necessary time and personnel resources and thus the costs in marketing. At the same time, simple, standardizable content in particular can be created automatically. Text …

Anyone who sells goods is usually not limited to one channel. Whether via the web store, social media or the retail store – Product Information Management systems help to manage the necessary product data centrally in one place and to display it appropriately for the respective channels. We have compared 22 of the so-called PIM …

Web analytics help companies to constantly optimize their website and online marketing with regard to users. There are also numerous free solutions. However, their functions are by no means sufficient for every purpose. We have compared nine web analytics tools providers apart from Google Analytics on the basis of 211 criteria. In our web analytics …

Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve exactly that. But which CDP software is suitable for your company? We compared 13 customer data platform providers …

Companies are increasingly relying on marketing automation tools to automate communication processes. But which software is the best on the market? Which tool fits the company’s IT infrastructure? And what price models exist? marketingandtech.com has compared 23 software solutions in a market overview. Based on 151 criteria, a wide variety of functions, services and price …

Events are increasingly taking place virtually. The basis for a successful virtual event is the software. In our market overview, we have compared 13 solutions. A summary of the comparison is available for download. By clicking on the download button you agree that your company e-mail address and your company name may be transmitted to …

Installment payments are becoming increasingly popular as a payment option in e-commerce – among customers and online retailers alike. For some, it means greater financial flexibility when shopping online, and for others it means higher shopping baskets, more sales and more satisfied customers. There are now numerous providers who offer installment payment as a service …

The success of projects in companies stands and falls with how they are managed. This project management software comparison is designed to help you find the right project management tool. We have compared 19 software solutions. A summary of the comparison is available for download.  By clicking on the download button, you agree that your …