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Software


Market overview Customer Data Platforms 2023

Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve exactly that. But which CDP software is right for your company? We compared 17 customer data platform providers …

This is already the fourth edition of the Content Management Systems Market Overview. In 2018, we compared 12 solutions; in 2019, we compared 14; and in 2023, we compared 24 enterprise content management systems. These solutions are compared in 11 categories and on the basis of 120 criteria. This makes it much easier for you …

If companies want to survive in the highly competitive marketplace, efficient and smooth business management is essential. This is where enterprise resource planning systems come into play. ERPs optimize business processes, integrate departments, automate workflows and enable faster decision-making. In our current market overview, we compared 41 ERP solutions. Within 16 categories and 263 criteria, …

Files are needed for countless processes in companies. But the challenge is finding the files you need. Digital management systems – DAM systems for short – help companies to put an end to the file clutter and to centrally store, enrich and play out digital assets. In our market overview, we have compared 31 digital …

Nowadays, documents are processed digitally in companies. But the volume of digital data poses a major challenge for companies: They need to keep track of all information and documents. This is where document management systems come in. DMS offer companies the ability to retrieve, manage and store data easily and quickly. In our current market …

summary of market overview influencer marketing tools 2023

Companies are increasingly relying on influencer marketing to increase their reach. The key is good coordination of influencers on Instagram, TikTok, Facebook, YouTube and other channels. But it’s not always that easy. Influencer marketing tools therefore offer the possibility to better coordinate influencers and organize the entire influencer marketing. In our new market overview, we …

free download of our shop software comparison

The requirements for a shop system depend on the specific needs of the business model. One of the most important criteria of a shop system is, of course, the range of functions: What are the front-end and back-end features? What options do I have for product display? Is there an intelligent search, which SEO functions …

market overview: content marketing tools 2022

After the great success of our 2018 market overview, we have also compared 2020 content marketing tools. New content marketing tool providers are ready for 2022, which we compare in our Content Marketing Tools Comparison Update. In the update of our market overview, we compared the various tools based on an extensive catalog of 227 …

The work of editors and copywriters in marketing is becoming more and more extensive. They have to create more content for increasingly diverse output channels. This is driving up the necessary time and personnel resources and thus the costs in marketing. At the same time, simple, standardizable content in particular can be created automatically. Text …

Anyone who sells goods is usually not limited to one channel. Whether via the web store, social media or the retail store – Product Information Management systems help to manage the necessary product data centrally in one place and to display it appropriately for the respective channels. We have compared 22 of the so-called PIM …