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Whitepapers

Whitepapers

In companies, the difference between generated leads and lead conversions is sometimes enormous, even where digital sales is the norm. But why is traditional lead buying not enough? And how can companies improve their lead conversion? The solution is a business enabling platform. In this whitepaper, we show you what a business enabling platform is …

User reviews play a major role for many people when making purchasing decisions. That’s why reviews are highly relevant for companies. But how can such reviews be organized systematically? We’ve looked at real-world examples, identified strategic guardrails, and taken a look at available software solutions. You can download the whitepaper further down in the article. …

Images, videos, audio files, text documents, 3D files. Companies accumulate countless files. Many already have a large number of digital assets. The problem is that it’s often difficult to find files and distribute them on different channels. Digital asset management systems offer a remedy. In this article, you will learn what distinguishes a DAM system …

Product information should always be up-to-date and adapted to the various sales channels. However, the data is often stored in different databases. This complicates almost all processes involving product data. A PIM system enables central management – and also offers other advantages. But selecting PIM software and implementing it is challenging. In our whitepaper, we …

Many companies use social media monitoring tools to monitor their brand and products online. Social Listening goes a few steps further. It describes a strategy for how monitoring solutions are strategically deployed in the company. The whitepaper “Corporate Social Listening” highlights how companies use listening in practice, what goals they pursue with it and what …

Building and maintaining customer relationships and strengthening customer loyalty are among the most important tasks in a company. And this applies across almost all departments. Customer data plays a central role in this. Customer relationship management (CRM) systems can support companies in various ways to maintain customer centricity throughout the entire customer lifecycle. In our …