Social Media
BeReal – high growth, low use time
BeReal is currently a trending app. Downloads are increasing from month to month. But the download numbers themselves do not mean that BeReal is also used a lot. The time of use shows that downloads are high, but the daily use of the app is weaker. Is BeReal worthwhile as a new social media channel? …
Whitepaper: Corporate Social Listening
Many companies use social media monitoring tools to monitor their brand and products online. Social Listening goes a few steps further. It describes a strategy for how monitoring solutions are strategically deployed in the company. The whitepaper “Corporate Social Listening” highlights how companies use listening in practice, what goals they pursue with it and what …
What central instruments does a monitoring tool have?
The amount of data we generate will continue to grow enormously until 2025, according to studies by IDG and Seagate. But this data is largely unstructured and difficult to analyze. Monitoring tools have been developed to make relevant data useful for companies. But what features do monitoring tools need to include? We give you an …
Webinar Hardware: Producing successfully with the right equipment
Webinars are currently replacing trade fairs. One man’s sorrow is another man’s joy. While the fight for survival among trade fair constructors turns competitors into allies, original event visitors become digital exposition hosts overnight. And it doesn’t even take much. A little know-how, some technology; and your own online conference is ready. contentmanager.de summarises the …
6 web design software trends that are more than just hype
There are always web design software trends that don’t last long or remain only a brief beacon in the design sky. But there are also trends that are more than just hype. Our expert provides an overview of the 6 most important developments we should get used to. Card Design First popularized by Pinterest, card …
Social media monitoring: 4 arguments how to convince your boss
The larger the company, the slower the mills often grind. On the one hand, there are motivated employees who want to drive a topic forward; on the other hand, there are decision-makers who often oppose this with phrases such as “no budget”, “other projects” or “no time”. However, I have already explained in several articles …
Content Curation – What is it really?
“Content curation” has become one of the most popular and most important strategies in the field of social media and content marketing. However, in addition to the appropriate tools, you also need sufficient content and, above all, time. In this article, you’ll learn how to approach content curation, what you need to keep in mind, …
What is a content manager? Job description Content Manager
The profession of content manager has changed over the past few years. But what does a content manager actually do? Where does he work? And what qualifications should he or she have? This article will give you a detailed picture of the job of a content manager. Some professions are self-explanatory by their name. But …