Marketing
Why lead management needs a business enabling platform today
Today, traditional lead purchasing often no longer brings companies as many new customers as they might expected. New approaches to winning customers are therefore important. In this article, we explain why companies can hardly do without a business enabling platform (BEP) for lead generation and lead management. Companies, especially in the software industry, generally continue …
Color psychology in marketing – the effect of colors in marketing
Various effects are attributed to colors. In marketing, they take on a special significance. The right choice of color is crucial. But how does the effect of colors in marketing turn out? We provide you with an overview on the topic of color psychology marketing and show you the different effects of colors. In addition, …
Emojis in marketing – list of all emojis including meaning
Smileys, emojis and emoticons images are inevitable in the age of digital conversation. But how do you use these characters in a targeted way? Which emojis are there anyway? How can they be categorized? And what is actually the difference between emojis and emoticons? The following article shows emojis that can be used and copied …
The Content Briefing: Structure and Content for Content Creators
There are many briefings. One of the most important briefings is the content briefing for content creators. What a content briefing should look like – what structure and content it should contain – can vary considerably. We therefore asked ourselves: What should not be missing in a content briefing? In this article, you will get …
Marketing statistics: New data on advertising spend, website traffic and co.
Marketers need an all-round view of current trends and developments in marketing in order to be able to adapt their strategies to today’s needs in the best possible way. New marketing statistics are an important tool for this. They provide insights into the status quo and the development of the marketing industry. In the “Report …
Whitepaper: Guide to PIM Software – Features, Functions, Selection and Implementation
Product information should always be up-to-date and adapted to the various sales channels. However, the data is often stored in different databases. This complicates almost all processes involving product data. A PIM system enables central management – and also offers other advantages. But selecting PIM software and implementing it is challenging. In our whitepaper, we …
Whitepaper: CRM Software in Practice – Benefits, Features, Selection and Implementation
Building and maintaining customer relationships and strengthening customer loyalty are among the most important tasks in a company. And this applies across almost all departments. Customer data plays a central role in this. Customer relationship management (CRM) systems can support companies in various ways to maintain customer centricity throughout the entire customer lifecycle. In our …
Traffic, Visibility and Revenue: Use this SEO checklist by SEMrush
Search engine optimization (SEO) is one of the most important steps for attracting visitors to your homepage. We explain how you can improve your SEO visibility and as a result your position on Google! Analyzing the right keywords, keeping an eye on competitors, creating short, meaningful URLs – these are the ingredients that every SEO …
Promote webinars – 12 tips on how to attract participants
Of course, a webinar also needs participants. We show you how to promote webinars successful and fill the digital audience. You have organised the hardware, set up the webinar strategy and the schedule and presentation are in place. What’s missing now: participants. You have various channels at your disposal to draw attention to your webinar. …
Webinar Hardware: Producing successfully with the right equipment
Webinars are currently replacing trade fairs. One man’s sorrow is another man’s joy. While the fight for survival among trade fair constructors turns competitors into allies, original event visitors become digital exposition hosts overnight. And it doesn’t even take much. A little know-how, some technology; and your own online conference is ready. contentmanager.de summarises the …