Smileys, emojis and emoticons images are inevitable in the age of digital conversation. But how do you use these characters in a targeted way? Which emojis are there anyway? How can they be categorized? And what is actually the difference between emojis and emoticons? The following article shows emojis that can be used and copied for chats as well as for websites and even search results.
Video chats have become established in everyday professional life as a result of the Corona pandemic at the latest. This form of direct communication has many advantages, because you can still see your counterpart. This makes it easier to read between the lines and to assess the intentions and emotions of the other person.
Nevertheless, a large part of professional communication still takes place in writing. Especially when communicating with customers. Giving one’s own text the desired intention requires a high degree of tact, good knowledge of the recipient and not infrequently many attempts. Unless, of course, you use emojis.
With emojis, you can lighten up your social media posts, mails and newsletters on the one hand, and give uniqueness to your statements on the other. This way, the reader knows exactly how they mean something. This makes a lot of things easier and allows for significantly fewer misunderstandings. We have compiled a list of emojis from A to Z and for a wide variety of uses.
A little tip: Save this page as a favorite in your browser, then you have the list at hand for every occasion.
The difference between emojis and emoticons
The emojis and emoticons are related, but denote two different things. The emoticons are the forerunners of the emojis and originate from the early days of computer development.
What are Emoticons?
The first emoticon was used as early as 1972. An emoticon consists of individual character strings that represent a facial expression. For example, the smiley is represented as an emoticon as follows:
: – )
Today, smileys are also often used without a nose, i.e. without a hyphen. Some chat programs – like Facebook Messenger – automatically replace emoticons into graphics, i.e. emojis, if you type the characters without spaces. For example, if you type the string
“:)” without spaces, the smiley will appear.
What are emojis?
An emoji is a pictogram, a picture character that is used in text messages and chats. These characters replace words. Today we understand emojis as graphics. Emojis are originated in Japan, where they were first used on cell phones in 1997.
Why should brands use emojis in their marketing?
Because emojis are now so entrenched in digital communication and marketing, they help brands to get closer to customers. Ninety-five percent of Internet users use emojis regularly, and 10 million emojis are sent per day – and the number is growing. Emojis add an extra dose of emotion to texts, illustrate statements, and lighten up posts or e-mails. This can be seen, for example, on Twitter: Tweets in which emojis are used receive 25 percent more engagement, and on Instagram it’s almost 48 percent per post. On Facebook, they also generate more engagement: up to 57 percent more likes and up to 37 percent more comments and shares. Emojis can also lead to more success in a brand’s email marketing. One study, for example, found that 56 percent of all companies documented an increase in the open rate if you use emojis in the subject line of an email. This shows that emojis attract attention and can thus strengthen the brand. In the flood of text and data that every Internet user consumes every day, a well-placed emoji can stand out and draw attention to the content and thus their business. Thus, they are an important part of modern content marketing.
Emoji marketing: how can you use emojis?
Whether SEO, social media, or blog post: In various disciplines of marketing, the use of one (or more) emojis lends itself.
- In your SEO: For example, in the SEO title of a blog post, to stand out from the crowd in Google searches.
- Also in SEO snippets
- In the title of an article on your blog
- In the subject of an email or newsletter
- In social media marketing: in a Facebook, Instagram or Twitter post to draw attention to a contest
- Guessing games on Twitter & Co.: For example, illustrate movie or song titles with emojis and let your fans and followers guess which movies you mean
Using emojis in marketing – legal aspects
Not all emoji are the same – there are different licensors and creators. Although there is a unified emoji directory, they look on different operating systems or platforms. That’s why many people ask themselves the question: Can I use emojis just like that in marketing? For example, for my newsletter, an email, my blog article or in a social media post? Lawyer Sandra May from Händlerbund reveals the legal situation regarding emoji use:
Ms. May, what is the basic legal situation regarding emojis? Do they fall under copyright law?
“In principle, emojis are protected by copyright. However, images, like texts, may be ‘quoted’. If I report on emojis in an editorial article, I may use them. However, this presupposes that I need exactly this very specific emoji and indicate the source/authorship. Since it will rarely be the case that you need exactly this one particular emoji, the quotation right will not apply here in many cases. A picture citation would be possible, for example, in a report about the Facebook thumb or if it is generally about the emojis of Facebook. There must always be a concrete reference between the report and the quoted image.”
Am I allowed to use emojis for because for commercial purposes?
“For all things that are commercial, i.e. ads and (depending on the content) also newsletters, a license is required. However, if the newsletters are created with a program that is used to create commercial newsletters anyway and if this program also provides emojis for text creation, it will usually be the case that the use of emojis is permitted without an additional license.”
“When used in social media, the graphics provided by the platforms for postings are usually used. The use of emojis in this case is usually unproblematic. After all, the use of the graphics here for posting is just as desired by the platform. When integrating foreign emojis, you then have to look at the conditions of the copyright holder.”
Blogs also lend themselves to the use of emojis. Am I allowed to enrich my blog posts with emojis?
The ultimate emoji list in categories from A to Z.
We have categorized the emojis based on different themes. With this categorization, you will be able to find emojis that fit the theme for the concerns of your business and also your industry. To begin with, we will explain what emotions are behind the most common emojis. You can use the keyboard combination Ctrl + F (Windows) or cmd + F (Mac) to search the list for your desired term.
Emoji Meaning – These are the emotions you express with them
|name||emoji||meaning of the emoji|
|grinning face||😀||smiling smiley, pleased, good mood|
|grinning face with big eyes||😃||smiling smiley with big eyes, pleased, good mood|
|grinning fac with smiling eyes||😁||smiling smiley face with smiling eyes|
|beaming face with smiling eyes||😁||great amusement|
|grinning squinting face||😆||laugther, great amusement|
|grinning face with sweat||😅||amused|
|rolling on the floor laughing||😂||great amusement|
|face with tears of joy||🤣||great amusement|
|smiling face with smiling eyes||😊||smile, kind|
|smiling face with halo||😇||smile, innocent|
|slighlty smiling face||🙂||light smile|
|upside-down face||🙃||light smile|
|smiling face with heart-eyes||😍||love, enthusiasm|
|smiling face with hearts||🥰||love, affection|
|face blowing a kiss||😘||kiss, love|
|kissing face||😙||kiss, love|
|kissing face with closed eyes||😚||kiss, love|
|smiling face||😋||smile, playful|
|face with tongue||😛||cheeky, playful|
|zany face||🤪||cheeky, playful, crazy|
|face with raised eyebrow||🤨||distrust, doubt|
|face with monocle||🧐||wealth, snooty, investigation|
|nerd face||🤓||nerdy, nerd|
|smiling face with sunglasses||😎||cool, sunshine|
|partying face||🥳||party, celebration, exuberant|
|smirking face||😏||mischievous, knowing, amused, cool|
|unamused face||😒||sad, not amused, disappointed|
|pensive face||😔||disappointed, sad|
|anguished face||😟||concerned, appaled, hurt|
|slight frowning face||🙁||sad, concerned|
|frowing face||☹️||very sad|
|perservering face||😣||very hurt, very sad|
|confounded face||😖||horror, shame|
|weary face||😫||sad, tired|
|pleading face||🥺||begging, pleading|
|sad but relieved||😢||sad, relieved|
|loudly crying face||😭||very sad|
|face with steam from nose||😤||angry|
|face with symbols on mouth||🤬||cursing|
|exploding head||🤯||overwhelmed, surprised|
|flushed face||😳||amazed, ashamed|
|hot face||🥵||heated, heat, warm|
|cold face||🥶||freezing, cold|
|face screaming in fear||😱||anxious, frightened, worried|
|fearful face||😨||scared, worried|
|anxious face with sweat||😰||nervous, anxious|
|downcast face with sweat||😓||disappointed, nervous|
|hugging face||🤗||pleased, hug, open|
|face with hand over mouth||🤭||surprised|
|shushing face||🤫||silence, secret|
|face without mouth||😶||silence, no comment|
|neutral face||😐||neutral, detuned|
|expressionenless face||😑||neutral, detuned|
|grimacing face||😬||laughter, gnashing of teeth|
|face with rolling eyes||🙄||eye roll, annoyed|
|hushed face||😯||amazed, surprised|
|frowning face with open mouth||😦||amazed, shocked, surprised|
|anguished face||😧||disturbed, shocked|
|face with open mouth||😮||surprised|
|astonished face||😲||shocked, surprised|
|yawning face||🥱||tired, yawning, exhausted|
|sleeping face||😴||sleeping, sleep, tired|
|sleepy face||😪||sleeping, sleep, tired|
|dizzy face||😵||dizzy, overwhelmed|
|zipper mouth||🤐||silence, reserved|
|woozy face||🥴||impaired, dizzy, drunk|
|nauseated face||🤢||bad, nasty, disgust|
|face vomiting||🤮||bad, nasty, disgust|
|sneezing face||🤧||sneezing, sick|
|face with medical mask||😷||sick|
|face with thermometer||🤒||sick|
|face with head-bandage||🤕||hurt, battered|
|money-mouth face||🤑||money, chance|
|cowboy hat face||🤠||cowboy|
|smiling face with horns||😈||devil, evil, sneaky|
|angry face with horns||👿||devil, evil, mad|
|pile of poo||💩||funny, negative|
|skull and crossbones||☠️||death, pirates|
|alien monster||👾||alien, pixel, videogames|
|see-no-evil monkey||🙈||ashamed, look away, amused|
|hear-no-evil monkey||🙉||amused, don’t listen|
|speak-no-evil monkey||🙊||shocked, silence|
|grinning cat with smiling eyes||😸||amused|
|cat with tears of joy||😹||amused, delighted|
|smiling cat with heart-eyes||😻||in love, amazed, excited|
|cat with wry smile||😼||smile, ironic, mischievous|
|weary cat||🙀||horrified, amazed|
|palms up together||🤲||expecting, expectation|
|open hands||👐||joyful, open, expecting|
|raising hands||🙌||celebrate, joyful|
|clapping hands||👏||applause, praising|
|handshake||🤝||handshake, agreement, deal|
|thumbs up||👍||positive, okay, thumbs up|
|thumbs down||👎||negativ, no, thumbs down|
|oncoming fist||👊||aggressiv, friendly (welcome fist)|
|raised fist||✊||support, clenched fist, punch|
|left-facing fist||🤛||friendly (welcome fist)|
|right-facing fist||🤜||friendly (welcome fist)|
|crossed fingers||🤞||wish luck, fingers crossed|
|victory hand||✌️||peace sign, peace|
|love-you gesture||🤟||“I love You” in sign language|
|sign of the horns||🤘||metal sign, rock, devil horns|
|OK hand||👌||okay, good|
|pinching hand||🤏||small, small amount, small quantity|
|backhand index pointing left||👈||left, point to something, show|
|backhand index pointing right||👉||right, point to something, show|
|backhand index pointing up||👆||above, pointing, point to something|
|backhand index pointing down||👇||down, pointing, point to something|
|index pointig up||☝️||up, pointing, point to something|
|raised hand||✋||stopp, high-five|
|raised back of hand||🤚||back of hand, handback, hand|
|hand with fingers splayed||🖐||finger, hand|
|Vulcan salute||🖖||“vulcan greeting”, Star Trek, spock, Mr. Spock|
|waving hand||👋||wave, greeting, farewell|
|call me hand||🤙||„Call me”, surfer greeting|
|flexed biceps||💪||biceps, strength, strong|
|mechanical arm||🦾||prosthesis, strength, strong|
|middle finger||🖕||middle finger|
|writing hand||✍️||writing, writing hand|
|folded hands||🙏||to pray, to ask for something, to implore, to request|
Update: The new emojis 2020
The list of emojis is regularly updated and brought to computers, smartphones and tablets of this world via system updates. Also in 2020 there were several new emojis. Among other things, they should provide more visibility and representation of the transgender communiy. There are also new foods like the flatbread or the blueberry. And of course, there are again various ways to express yourself creatively. For example, you can express unhappiness with a black cat. 🐈⬛ symbolize something as magical with a magic wand🪄 or give a hug 🫂. You can find the whole list of new emojis 2020 here, including meaning. By the way, the new emojis 2022 are already announced.
|smiling face with tear||🥲||proud, nostalgic, relieved, smile, touched|
|Disguised Face||🥸||disguise, funny, secret, glasses, mustache|
|pinched Fingers||🤌||finger, hand, gesture, sarcasm, emphasize|
|Anatomical Heart||🫀||anatomical heart, heart, organ|
|lungs||🫁||lung, breathe, organ, inhale|
|ninja||🥷||ninja, secret, sneak, hidden, hide and seek|
|person in tuxedo||🤵||person, groom, wedding, tuxedo|
|Person in veil||👰||person, bride, wedding, veil|
|Woman feeding baby||👩🍼||baby, breastfeeding, feeding, mother, woman|
|Man feeding baby||👨🍼||baby, breastfeeding, feeding, father|
|person feeding baby||🧑🍼||baby, breastfeeding, feeding, parents|
|mx claus||🧑🎄||santa claus, santa claus woman, diverse, christmas|
|people hugging||🫂||hug, hugging, support, thank you, hello, greeting|
|black cat||🐈⬛||cat, black, misfortune, bad luck|
|mammoth||🦣||mammoth, wool mammoth, extinct, old|
|polar bear||🐻❄️||polar bear, cold, polar, winter|
|dodo||🦤||dodo, bird, extinct|
|feather||🪶||bird, feather, write|
|petted plant||🪴||pot plant, plant, houseplant|
|blueberries||🫐||blueberries, berries, fruit, food|
|bell pepper||🫑||pepper, vegetables, food, cooking|
|flatbread||🫓||flatbread, food, bread, cooking, pita, naan|
|tamale||🫔||tamale, mexican, food|
|tea pot||🫖||tea, teapot, drinking|
|bubble tea||🧋||bubble tea|
|rock||🪨||stone, rock, rocks, nature, climbing|
|wood||🪵||wood, log, fire, campfire, firewood|
|pickup truck||🛻||pickup truck, truck, car, transport|
|roller skate||🛼||roller skate|
|magic wand||🪄||wand, magic, spellcasting|
|piñata||🪅||pinanta, celebration, festival|
|nesting doll||🪆||nested doll, matryoshka, multilayered|
|sewing needle||🪡||sewing needle, needle, sewing, repair, needlework, tailoring|
|knot||🪢||knots, knotted, complicated|
|thong sandal||🩴||slippers, bathing slippers, sandal, beach|
|military helmet||🪖||military helmet, military, protection|
|accordion||🪗||accordion, music, instrument|
|long drum||🪘||long drum, drum, music, instrument|
|coin||🪙||coin, money, currency, pay, payment|
|boomerang||🪃||boomerang, australia, return, back, consequence|
|carpentry saw||🪚||hand saw, saw, craft, sabotage|
|screwdriver||🪛||screwdriver, screw, craft|
|catch||🪝||hook, trap, bait|
|mirror||🪞||mirror, reflection, self|
|window||🪟||window, fresh air, openness, insight|
|plunger||🪠||plunger, toilet, tool, problem, solution|
|bait||🪤||mousetrap, trap, bait|
|tooth brush||🪥||toothbrush, brush teeth, hygiene, bathroom|
|headstone||🪦||gravestone, cemetery, death, end|
|placard||🪧||poster, sign, demonstration, protest|
|transgender symbol||⚧||transgender symbol|
|transgender flag||🏳️⚧️||transgender flag|
|man with veil||👰♂️||veil, wedding|
|woman in tuxedo||🤵♀️||tuxedo, wedding|
Attention & Sweepstakes
In the beginning, we described how important emojis are for attracting attention. With these standout emojis, you can do just that! They’re also great for illustrating contests and other promotions.
Trees & plants
Why not plant these emojis of trees and plants in one of your next posts?
The office need for emojis is also covered. Use them to liven up your next mail!
The passion for culinary is not only found as #foodporn on Instagram: If you want to picture food and nutrition with emojis, you’ll find it here:
Emails, letters & communication
Ideal to refer to mail address or phone numbers, for example: With this emoji you can underline your contact data.
Birthday, anniversary or a special success – Do you have a reason to celebrate? Share your joy with these emojis.
Ideal for travel suppliers and tourism companies: You can easily represent different countries with the respective country flag.
Create, create, build houses: Works with emojis too! You can see different types of buildings like houses or factories here.
Money makes the world go round: Do you want to advertise discounts in your store? Or do you have something to win? Then increase the value of your text with these emojis:
Are you plagued by an emoji thirst? Quench it with a beer, wine or milk emoji:
Do you sell household goods, accessories for the bathroom or hand tools? You can find emojis for this product group and many more here.
These emojis are ideal when you want to visualize people or groups.
Clothes make the man, emojis make the post: looking for clothing and fashion emojis for your online store? For style advice, go this way:
Art, music & film, leisure
Emojis are almost an art form in their own right. That’s why they are great for underlining texts about art, music and movies. You can also find emojis about other leisure activities here:
Travel, Vacation & Tourism
Want to send your readers on a visual journey? If you are a travel provider and want to highlight texts or posts and your leisure opportunity, look here:
Are you looking for special emojis to represent the Christmas season, Halloween or Mother’s or Father’s Day? Then take a look at these (or the following weather-) emojis.
Mother’s Day / Father’s Day
Emojis for Christmas
There are a number of other emojis, each with a very specific purpose. If you haven’t found what you’re looking for in the other categories, take a look here:
Do you play sports or run an online store for sporting goods? Make your post fit with these emojis that depict different sports.
Software providers can also add emojis to your posts. Likewise, you can find the relevant special characters for everything related to technology: computers, laptops, cell phones, watches and much more!
You can also visualize various types of animals with emojis. Ideal if you sell pet food or pet supplies.
Transport & Traffic
By land, by sea, by air: you can use emojis to image different modes of transportation. Car, bike, bus & train, plane, ship, even spaceship – you can find all means of transportation here.
Whether it’s sunshine, rain or storm & snow, you can also express various weather conditions and spring, autumn, summer and winter with emojis.