SEO stands for search engine optimization and is a basic discipline of content marketing. In our market overview we compare the different providers of SEO software tools on performance and offer. The editorial SEO tools comparison is available for download at the end of the article.
In times of digital transformation and the increasingly oversaturated advertising market, content marketing is almost without alternative for classic marketing in terms of effectiveness and effort. However, a content marketing strategy is not exclusively defined by the quality of its content. Professional SEO management is just as relevant and crucial. Search engine optimization as a sub-discipline of a successful content marketing process is a significant factor. After all, even the best content forge will very likely produce past the target group without a well-thought-out SEO concept.
But what to look out for? Sure, avoiding “duplicate content” is obvious. So far, so familiar. But what happens when marketers have to decide on a domain concept? Ever heard of hreflang attributes? Okay, anyone can do keyword research and metadata. That’s something you do on the side. Just not. But exactly this half-knowledge is maximum “dangerous”.
In our SEO Tools Comparison, we present seven software providers and give you a first impression of the performance or non-performance of a professional SEO solution. We have put the tools through their paces in 12 categories and summarized them clearly, but above all informatively, in a representative study. In addition, we talked to SEO experts such as Felix Beilharz and Patrick Klingberg as part of the study. Patrick, managing director of artaxo GmbH from Hamburg, is of the opinion that only with the help of tools a measurability of the SEO strategy can be implemented. The optimization goals can also only be checked and achieved with the help of tools. From Felix we learn in the further course of the article whether you have to be an SEO expert to use an SEO tool and how the first SEO steps for a company should look like.
A content marketing strategy is only as good as its SEO concept: Seven providers of SEO tools in comparison.
To every pot a matching lid. When selecting SEO software, it’s not just the specific features that are key. In addition to these, SEO managers also need to consider very individual factors. Therefore, a comparison of different solutions is worthwhile. What do I need? What do I want? In our market overview, we have listed and compared the following providers:
- PageRangers SEO Tool
- Ryte Suite
- Searchmetrics Suite
Over 100 criteria spread over 12 categories
Basically, search engine optimization always works the same way. The basic functions do not
decide about weal or woe. Interesting are the various features that are additionally included in the package. Even then, a single category may not be decisive for the selection, but a possibly relevant feature can influence. We have divided our criteria catalog with all functions and features into 12 different categories:
- General information about SEO tool providers
- Basic features
- Languages of the user interface
- Keyword analysis
- SEA functions
- Legal criteria
- Interfaces and Integration
- Additional services
- Price approach of the SEO tool
Three questions to Felix Beilharz about the SEO Tools comparison
Search engine optimization has become a crucial part of the marketing mix. That’s why there are a few things to keep in mind, especially when starting out. That’s why we talked to Felix Beilharz about what’s important for companies when taking their first SEO steps and introducing a tool for this purpose. Beilharz is one of the leading consultants for online and social media marketing. He is a book author, university lecturer and gives talks worldwide. In addition, Felix Beilharz advises and trains companies in the successful use of online marketing as well as social media tools.
Do you have to be an SEO crack to use an SEO tool?
Not necessarily an SEO crack, but you do have to know what you’re doing. The tools blindly spit out data that a person has to interpret and draw the right conclusions from. This is only possible with a sound understanding of SEO basics and correlations. The more know-how you have, the better you can use the tools.
How do you see the weighting of onpage and offpage?
If you ask operators of onpage tools, they will say that onpage is the only thing today. If you ask link tool operators or link builders, they will sing the praises of links. I think the truth, as so often, lies somewhere in between. Links are probably not as important as they might have been 10 years ago, but they are still a relevant ranking factor. How important links are depends a lot on the industry. There are industries where links play a bigger role (simply because there are more links in general). However, onpage is important in all industries and everywhere and absolutely must be worked on as well as possible.
What are the most important first steps a company should take when starting with SEO?
First of all, those responsible should think about what exactly one wants. Rank with the website? Or rather with third-party platforms (external blog, social media appearances, YouTube videos, etc.)? In which search systems do you want to rank and for which topics and search terms? With which goal? Subsequently, a well-founded as-is analysis is necessary. What content already exists, how has optimization been done so far, what is the structure of the pages and what do the current rankings and traffic figures look like? Then it’s time to set up the SEO infrastructure: e.g. tools (Analytics, Search Console, SEO tools), key figures, responsibilities, etc.
The SEO Tools Comparison from marketingandtech.com for Download
This market comparison is primarily intended to provide interested parties and potential users with an initial overview and, in the best case, to contribute to the decision-making process. You can download the market overview free of charge.
By clicking on the download button you agree that your company e-mail address and your company name may be transmitted to marketingandtech.com (Digital Diamant GmbH) for advertising purposes, also by e-mail, and for market and opinion research. With your consent you will also automatically receive the marketingandtech.com newsletter. The declaration can be revoked at any time via a link in every e-mail.