Software Comparisons
Digital Asset Management Software: 31 Solutions in Comparison
Files are needed for countless processes in companies. But the challenge is finding the files you need. Digital management systems – DAM systems for short – help companies to put an end to the file clutter and to centrally store, enrich and play out digital assets. In our market overview, we have compared 31 digital …
Document management systems: 19 solutions in comparison
Nowadays, documents are processed digitally in companies. But the volume of digital data poses a major challenge for companies: They need to keep track of all information and documents. This is where document management systems come in. DMS offer companies the ability to retrieve, manage and store data easily and quickly. In our current market …
Influencer marketing tools: 19 solutions in comparison
Companies are increasingly relying on influencer marketing to increase their reach. The key is good coordination of influencers on Instagram, TikTok, Facebook, YouTube and other channels. But it’s not always that easy. Influencer marketing tools therefore offer the possibility to better coordinate influencers and organize the entire influencer marketing. In our new market overview, we …
Shop systems: 16 providers in comparison
The requirements for a shop system depend on the specific needs of the business model. One of the most important criteria of a shop system is, of course, the range of functions: What are the front-end and back-end features? What options do I have for product display? Is there an intelligent search, which SEO functions …
15 Content marketing tools in comparison 2022
After the great success of our 2018 market overview, we have also compared 2020 content marketing tools. New content marketing tool providers are ready for 2022, which we compare in our Content Marketing Tools Comparison Update. In the update of our market overview, we compared the various tools based on an extensive catalog of 227 …
Text Automation Software: Comparison of 11 providers
The work of editors and copywriters in marketing is becoming more and more extensive. They have to create more content for increasingly diverse output channels. This is driving up the necessary time and personnel resources and thus the costs in marketing. At the same time, simple, standardizable content in particular can be created automatically. Text …
Product Information Management: 22 PIM systems in comparison
Anyone who sells goods is usually not limited to one channel. Whether via the web store, social media or the retail store – Product Information Management systems help to manage the necessary product data centrally in one place and to display it appropriately for the respective channels. We have compared 22 of the so-called PIM …
Web Analytics Tools Comparison: 9 Software Providers for your Web Analytics
Web analytics help companies to constantly optimize their website and online marketing with regard to users. There are also numerous free solutions. However, their functions are by no means sufficient for every purpose. We have compared nine web analytics tools providers apart from Google Analytics on the basis of 211 criteria. In our web analytics …
CDP Software Comparison: 13 Providers for a Customer Data Platform
Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve exactly that. But which CDP software is suitable for your company? We compared 13 customer data platform providers …
Marketing automation tools: 23 providers in comparison
Companies are increasingly relying on marketing automation tools to automate communication processes. But which software is the best on the market? Which tool fits the company’s IT infrastructure? And what price models exist? marketingandtech.com has compared 23 software solutions in a market overview. Based on 151 criteria, a wide variety of functions, services and price …