Know-How
What is a briefing: definition and important briefing contents
When working in or with an agency, there is no way to avoid a briefing. Thats why most people know the definition of a briefing. However, what exactly is important for a briefing? Which actors are involved? What is the role of the company placing the order and what is the role of the agency …
Whitepaper: How does review management work?
User reviews play a major role for many people when making purchasing decisions. That’s why reviews are highly relevant for companies. But how can such reviews be organized systematically? We’ve looked at real-world examples, identified strategic guardrails, and taken a look at available software solutions. You can download the whitepaper further down in the article. …
Emojis in marketing – list of all emojis including meaning
Smileys, emojis and emoticons images are inevitable in the age of digital conversation. But how do you use these characters in a targeted way? Which emojis are there anyway? How can they be categorized? And what is actually the difference between emojis and emoticons? The following article shows emojis that can be used and copied …
Whitepaper Digital Asset Management: Definition, Benefits, Selection Criteria and More
Images, videos, audio files, text documents, 3D files. Companies accumulate countless files. Many already have a large number of digital assets. The problem is that it’s often difficult to find files and distribute them on different channels. Digital asset management systems offer a remedy. In this article, you will learn what distinguishes a DAM system …
Whitepaper: Guide to PIM Software – Features, Functions, Selection and Implementation
Product information should always be up-to-date and adapted to the various sales channels. However, the data is often stored in different databases. This complicates almost all processes involving product data. A PIM system enables central management – and also offers other advantages. But selecting PIM software and implementing it is challenging. In our whitepaper, we …
Whitepaper: Corporate Social Listening
Many companies use social media monitoring tools to monitor their brand and products online. Social Listening goes a few steps further. It describes a strategy for how monitoring solutions are strategically deployed in the company. The whitepaper “Corporate Social Listening” highlights how companies use listening in practice, what goals they pursue with it and what …
Whitepaper: CRM Software in Practice – Benefits, Features, Selection and Implementation
Building and maintaining customer relationships and strengthening customer loyalty are among the most important tasks in a company. And this applies across almost all departments. Customer data plays a central role in this. Customer relationship management (CRM) systems can support companies in various ways to maintain customer centricity throughout the entire customer lifecycle. In our …
Traffic, Visibility and Revenue: Use this SEO checklist by SEMrush
Search engine optimization (SEO) is one of the most important steps for attracting visitors to your homepage. We explain how you can improve your SEO visibility and as a result your position on Google! Analyzing the right keywords, keeping an eye on competitors, creating short, meaningful URLs – these are the ingredients that every SEO …
These are the most important KPIs in E-Commerce
The topic of payment is playing an increasingly essential role in e-commerce. Price and offer no longer define the success or failure of a business. At least not exclusively. Soft factors such as the payment process are now also relevant decision-making criteria. Shop operators should therefore orient themselves to the customer when selecting possible payment …
What central instruments does a monitoring tool have?
The amount of data we generate will continue to grow enormously until 2025, according to studies by IDG and Seagate. But this data is largely unstructured and difficult to analyze. Monitoring tools have been developed to make relevant data useful for companies. But what features do monitoring tools need to include? We give you an …