Search engine optimization (SEO) is one of the most important steps for attracting visitors to your homepage. We explain how you can improve your SEO visibility and as a result your position on Google!
Analyzing the right keywords, keeping an eye on competitors, creating short, meaningful URLs – these are the ingredients that every SEO strategy should cover in order to increase Google visibility. To support website operators with improving their Google ranking, SEMrush has created an SEO checklist with best practice examples. The guide outlines the following key topics: SEO basics in marketing, keyword research, technical SEO optimization, on-page search engine optimization, and content and off-page factors.
»With our comprehensive checklist, both beginners and advanced users improve their websites in terms of Google ranking and traffic«, explains Evgeni Sereda, Senior Marketing Manager DACH at SEMrush.
The most important insights for SEO visibility at a glance
The traffic and rankings form the basis regarding the broad applications of SEO. The “Google Search Console”, the “Bing Webmaster Tool” or “Google Analytics” generate valuable insights into the data records of webmasters. This knowledge can be used to increase organic visibility – which in turn has a positive effect on visitor numbers. In addition, it is immensely important that Google can actually display your website.
However, in order to include the right search terms for a website, a solid keyword research is needed to improve your ranking and thus the efficiency of your marketing. If this does not happen, the conversion rate and, of course, your position on Google will drop as a result. With the appropriate tools, for example, you can compare your own domain with other competitors regarding the visibility of your data. Above all, it is important to actually analyze the right keywords instead of guessing them. Specifically: Which terms and keywords provide leads, higher sales and increased visibility?
Advices for on-page and off-page SEO
Without really good content, organic traffic will not grow. The SEO checklist shows which areas in the content management system are usually neglected. These include, for example, duplicate, missing and incomplete title tags, meta descriptions or H1 tags. And of course, every text should also contain internal links.