What to put on the Website? – Tips for optimal homepages

Color psychology in marketing – the effect of colors in marketing

Whitepaper: How does review management work?

Text Automation Software: Comparison of 11 providers

Emojis in marketing – list of all emojis including meaning

The Content Briefing: Structure and Content for Content Creators

Marketing statistics: New data on advertising spend, website traffic and co.

Product Information Management: 22 PIM systems in comparison

Web Analytics Tools Comparison: 9 Software Providers for your Web Analytics

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Marketing & Technology

It is the flagship of every Internet presence: the homepage. At a glance, it must perform several functions and ensure that you stand out from the competition. Designing the homepage is therefore one of the most important tasks when creating a web presence. But what should you pay attention to? What belongs on the homepage? …

Various effects are attributed to colors. In marketing, they take on a special significance. The right choice of color is crucial. But how does the effect of colors in marketing turn out? We provide you with an overview on the topic of color psychology marketing and show you the different effects of colors. In addition, …

Whitepaper: How does review management work?

User reviews play a major role for many people when making purchasing decisions. That’s why reviews are highly relevant for companies. But how can such reviews be organized systematically? We’ve looked at real-world examples, identified strategic guardrails, and taken a look at available software solutions. You can download the whitepaper further down in the article. …

Smileys, emojis and emoticons images are inevitable in the age of digital conversation. But how do you use these characters in a targeted way? Which emojis are there anyway? How can they be categorized? And what is actually the difference between emojis and emoticons? The following article serves as a compilation for emojis that can …

The Content Briefing: Structure and Content for Content Creators

There are many briefings. One of the most important briefings is the content briefing for content creators. What a content briefing should look like – what structure and content it should contain – can vary considerably. We therefore asked ourselves: What should not be missing in a content briefing? In this article, you will get …

Marketing statistics: New data on advertising spend, website traffic and co.

Marketers need an all-round view of current trends and developments in marketing in order to be able to adapt their strategies to today’s needs in the best possible way. New marketing statistics are an important tool for this. They provide insights into the status quo and the development of the marketing industry. In the “Report …

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