Whitepaper: Corporate Social Listening

Traffic, Visibility and Revenue: Use this SEO checklist by SEMrush

Software for virtual events: 13 solutions in comparison

Installment payments in e-commerce – The big comparison of providers

Project management software comparison: Tool alternatives to Asana, Trello & Co.

Comparison PR agencies – consultants around communication

Product Information Management: 16 PIM systems in comparison

Social media monitoring tools comparison: 8 providers in the market overview

Digital Asset Management Software: 17 providers in comparison


Marketing & Technology

Companies are increasingly relying on marketing automation tools to automate communication processes. But which software is the best on the market? Which tool fits the company’s IT infrastructure? And what price models exist? marketingandtech.com has compared 23 software solutions in a market overview. Based on 151 criteria, a wide variety of functions, services and price …

Images, videos, audio files, text documents, 3D files. Companies accumulate countless files. Many already have a large number of digital assets. The problem is that it’s often difficult to find files and distribute them on different channels. Digital asset management systems offer a remedy. In this article, you will learn what distinguishes a DAM system …

Product information should always be up-to-date and adapted to the various sales channels. However, the data is often stored in different databases. This complicates almost all processes involving product data. A PIM system enables central management – and also offers other advantages. But selecting PIM software and implementing it is challenging. In our whitepaper, we …

Many companies use social media monitoring tools to monitor their brand and products online. Social Listening goes a few steps further. It describes a strategy for how monitoring solutions are strategically deployed in the company. The whitepaper “Corporate Social Listening” highlights how companies use listening in practice, what goals they pursue with it and what …

Building and maintaining customer relationships and strengthening customer loyalty are among the most important tasks in a company. And this applies across almost all departments. Customer data plays a central role in this. Customer relationship management (CRM) systems can support companies in various ways to maintain customer centricity throughout the entire customer lifecycle. In our …

SEO visibility

Search engine optimization (SEO) is one of the most important steps for attracting visitors to your homepage. We explain how you can improve your SEO visibility and as a result your position on Google!  Analyzing the right keywords, keeping an eye on competitors, creating short, meaningful URLs – these are the ingredients that every SEO …