Marketing & Technology
Create and publish content: Content tools should have these features
Content is often not created by just one person. Sometimes more or less large teams take care of it. But how can larger teams smoothly create content together and also publish it on different channels without errors occurring in the process? One possibility is content creation and distribution via content marketing tools. In this article, …
Magic words list: How to add power to your texts
Standing out from the crowd of (advertising) texts is not easy. But there are many magic words that can give your content power and make your texts more attractive. We have some copywriting tips for you and a comprehensive list of magic words that you can use to spice up your content. A “magic words …
Influencer marketing tools: 19 solutions in comparison
Companies are increasingly relying on influencer marketing to increase their reach. The key is good coordination of influencers on Instagram, TikTok, Facebook, YouTube and other channels. But it’s not always that easy. Influencer marketing tools therefore offer the possibility to better coordinate influencers and organize the entire influencer marketing. In our new market overview, we …
Metaverse marketing: challenges, potentials and tips for marketers
The metaverse is one of the most important trends in (content) marketing in 2023 because it opens up new potential for the marketing industry. As we noted in our introductory knowledge article on the metaverse, Bloomberg forecasts enormous growth potential for virtual platforms. And this already in the following one and a half year. However, …
Canva Tips: How to create graphics easily on Canva
Canva is a great tool for marketers and anyone who wants to create graphics quickly and easily. Even in the free version, it offers numerous possibilities for informative and creatively appealing content. In this article, we’ll show you which Canva tips and tricks will also help you create interesting and beautiful graphics. There are many …
The Metaverse – definition, meaning and business relevance
Virtual twins, new layers of reality, Second Life 2.0; what hides behind the metaverse highly praised by Facebook founder Marc Zuckerberg? The following article explains the status quo of the metaverse and ventures an attempt at classification. On the web and at resurgent physical events like SXSW 2022 in Austin, “industry insiders” are celebrating the …
