Marketing & Technology

Canva Tips: How to create graphics easily on Canva
Canva is a great tool for marketers and anyone who wants to create graphics quickly and easily. Even in the free version, it offers numerous possibilities for informative and creatively appealing content. In this article, we’ll show you which Canva tips and tricks will also help you create interesting and beautiful graphics. There are many …

Creating a case study – how to create a powerful marketing case study
Case studies are a popular marketing tool for convincing potential customers of the company’s products and services. But success of a case study depends to a large extent on how informative it is. We provide you with tips on how to create a powerful case study. A case study makes it comparatively easy for companies …

Content Marketing Trends 2023: These are the 8 central topics
At the end of the year, content planning for the coming year is on the agenda. But which topics are particularly relevant for marketers in 2023? And how can marketers specifically include them in their editorial plan? This article provides an overview of the most important content marketing trends in 2023. Content Marketing Trends – …

Whitepaper: Using AI successfully in PIM and DAM systems
Integrating artificial intelligence into business software promises greater efficiency and – in marketing – more accurate content. Especially in Product Information Management, AI can significantly relieve marketing teams. This is the case when AI is combined with a PIM system and, ideally, directly with a DAM system. We show you the potential AI has in …