Marketing & Technology
6 content calendar strategies for more variance in the editorial plan
Creating relevant and interesting content remains a challenge – even in the coming year. An editorial plan template helps to define content for different channels over a longer period of time – and to adjust it early if necessary. But there are often gaps in the editorial plan. Filling them can cause resentment, because the …
Conversational commerce tips – how to succeed in digital customer dialogue
The concept of conversational commerce has gained importance in e-commerce. More and more customers are using chatbots to communicate with companies. But how do companies actually succeed in conversational commerce? We have compiled 5 conversational commerce tips for you. “Alexa – order me new toothbrush heads” – that’s how Jeff Bezos imagined the integration of …
What actually is a headless CMS?
More and more companies and administrators are choosing a headless CMS when selecting a suitable editorial or content management system. We explain what a headless CMS actually is and name the advantages and disadvantages of this “headless” CMS variant. The basic tasks of a content management system have actually hardly changed for years: Content production …
Online store concept: What you should pay attention to in your online store
The online store is the digital flagship of every e-commerce company. And in the meantime, it has also become of immense importance for stationary retailers. Especially during the pandemic, many retailers have realized how important the digital channel is for their business. However, today’s online store is about much more than just listed products and …
Call to Action Examples – Tips for your CTA Button
Call-to-action buttons are lead drivers in marketing – if they are well chosen and correctly placed. Especially during peak season in e-commerce, call-to-action buttons in marketing can increase conversion rates. But choosing the best CTAs is a challenge and the freestyle of every marketing team. But what should you look for in call-to-action buttons? And …
Christmas out of office note: 7 creative ideas with Christmas greetings
At Christmas time, the last vacation of the year usually arrives. And as with summer vacations (or absences in general), the question of the right absentee note for Christmas pops up. For the holiday, it can be a little more festive. We’ve put together ten out of office note ideas for the holidays for you. …
