Marketing & Technology
BeReal – high growth, low use time
BeReal is currently a trending app. Downloads are increasing from month to month. But the download numbers themselves do not mean that BeReal is also used a lot. The time of use shows that downloads are high, but the daily use of the app is weaker. Is BeReal worthwhile as a new social media channel? …
15 Content marketing tools in comparison 2022
After the great success of our 2018 market overview, we have also compared 2020 content marketing tools. New content marketing tool providers are ready for 2022, which we compare in our Content Marketing Tools Comparison Update. In the update of our market overview, we compared the various tools based on an extensive catalog of 227 …
Google search operators table: With these little helpers you can search specifically
Searching on Google for different information can quickly eat up considerable time resources. Especially if you want to produce interesting content, you have to consult different sources for your content, evaluate them and finally create the actual content. To reduce the research effort a bit, Google search operators can be a suitable tool. In this …
Customer Data Platform interfaces: these are the ones a CDP solution should cover
Interfaces are an important part of a software solution. They transport important information and enable a Customer Data Platform (CDP) to consolidate and analyze data and, in this case, to gain a precise insight into the needs of its clients. But which Customer Data Platform tools are actually essential for a CDP to work as …
What is a briefing: definition and important briefing contents
When working in or with an agency, there is no way to avoid a briefing. Thats why most people know the definition of a briefing. However, what exactly is important for a briefing? Which actors are involved? What is the role of the company placing the order and what is the role of the agency …
Digital Sales with a Business Enabling Platform – Download Whitepaper
In companies, the difference between generated leads and lead conversions is sometimes enormous, even where digital sales is the norm. But why is traditional lead buying not enough? And how can companies improve their lead conversion? The solution is a business enabling platform. In this whitepaper, we show you what a business enabling platform is …
