Files are needed for countless processes in companies. But the challenge is finding the files you need. Digital management systems – DAM systems for short – help companies to put an end to the file clutter and to centrally store, enrich and play out digital assets. In our market overview, we have compared 31 digital asset management software providers based on 156 criteria. In this article you will get an overview of the different DAM providers.
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Digital Asset Management Software: Manage content in digital assets centrally
In many companies, a more complex file search has been an everyday occurrence up to now. Too many files, combined in one digital asset, meet rudimentary storage and management. In the worst case, digital content is lost in the file chaos. Or it can only be found with a highly resource-intensive search. No matter whether in marketing with content such as images, videos, brand logos, etc. or in other departments: This type of search inhibits productivity in any company. This makes it even more important for companies to store digital assets centrally, enrich them with metadata for better search and play them out.
A DAM or digital asset management system takes care of precisely this management of data and media, which are combined into digital assets. Digital asset management software takes care of this and other tasks. In addition to centralized storage, DAM software enriches the digital content in assets with metadata, converts content such as images and videos, tags digital assets, and much more. Want to know exactly what functions DAM systems perform in detail? Then read our whitepaper including a guide for the selection of digital asset management software.
Categories of the market overview:
- General information
- User interface languages
- Industry expertise of the DAM solution
- General functions of the DAM solution
- Scope of assets that can be managed
- Additional functions of the DAM solution
- Interfaces of the DAM solution to store systems
- Interfaces of the DAM solution to ERP systems
- Interfaces of the DAM solution to CMS systems
- Interfaces of the DAM solution to PIM systems
- Further interfaces of the DAM solution
- Legal criteria
- Additional services of the DAM provider
- Price approach of the DAM software
We compared these digital asset management software providers:
USP (according to their own statement): “Modular and customizable, possibility of deep integration within the company’s own IT landscape and joint software development according to special needs.”
References: Continental, TK, Korian, Vattenfall, Helmholtz Institute
USP (according to their own statement): “Bynder is a recognized leader in DAM user experience and excels in continuous innovation as well as operational excellence.”
References: SIXT, Puma, Nordea, Omron, Alpro
Comrads Digital Asset Management
USP (according to their own statement): “International wettbewerbsfähige und marktübliche Technologie mit dem persönlichen Ansatz und der Aufmerksamkeit eines lokalen Partners.”
References: Atos, Grolsch, T-mobile, Schiphol and SkyTeam
USP (according to their own statement): “Intuitive operation, no installation since cloud-based, start immediately”.
References: Albrecht JUNG GmbH & Co. KG; PFLITSCH GmbH & Co. KG, EIS Association; Nordwest AG; Trebes + Henning; Krempel
USP (according to their own statement): “Easy to use, but very powerful in its functions. It provides access for all of a customer’s target groups and uses permissions to control access. The DAM system can be ideally networked with the in-house PIM system and offers the ideal product and media data pool via many output options (API, output container, download formats). We provide support as a digital agency.”
References: Procter & Gamble, Coty, NOBILIS Group, Wella
eyebase mediasuite is the digital asset management software of CMB Informationssysteme GmbH from Anger, Germany. With 11 employees, the company has been selling the DAM solution since 2006, which 160 customers use, according to the company. Last year, CMB Informationssysteme generated revenues of 1.2 million euros.
USP (according to their own statement): “PIM module combines DAM and PIM in one system, modular structure, scalability.”
References: Hotellerie Suisse, BMW AG, Hamburg Port Authority, Malteser, Newlat, Reisswolf
USP (according to their own statement): “Headless integration, Intuitive user interface, Reduced carbon footprint due to less data, Additional features on demand, CDN delivery and media optimization.”
References: Kunert Fashion, Ludwig Beck, Hyundai, Michelin, Toom
USP (according to their own statement): “InterRed is THE central DAM solution for all channels: Online, Social, Print, E-Paper, App. As a central content hub, InterRed offers, among other things, integrated action & topic planning, communication & workflow management and AI & data analytics. Multi-channel publishing offers flexible content control, an AI-based WYSIWYG editor to optimize editorial processes and much more.”
References: Axel Springer SE, Rheinische Post Mediengruppe; Motor Presse Stuttgart, VDI Wissensforum GmbH, Wort und Bild Verlag
USP (according to their own statement): “DAM – Structured data storage.W2P – New and post-production of media without an agency. Access to the M-Cloud can be integrated into the structure of your computer as a folder. MAC, PC, WEB – Identical work ONLINE and OFFLINE. Ensuring CI-compliant production. Centrally controlled access from local marketing activities. Fully automated creation of complex print and web media.”
Manja Digital | Digital Asset Management
USP (according to their own statement): “The Manja DAM has outstanding performance with all 50 file formats. Optimal scalability & expandability, thanks to the sustainable data model and modular structure, is given in the SaaS and on-premise variants. Users appreciate the ease of use, numerous collaboration options as well as the individual adaptations to processes of their company.”
References: Chambers of Industry and Commerce (IHK), Stadtwerke Tübingen, University of Hohenheim and other educational institutions, Evangelisches Jugendwerk in Württemberg, German Society for Orthopedics and Trauma Surgery (DGOU) and other medical institutions
References: Domino’s Pizza, Steve Madden, Zeiss, Kabrita
USP (according to their own statement): “The direct integration of DAM and PIM offers companies the opportunity to work efficiently with product content and thus win and retain customers with a unique product experience.”
References: ASSA Abloy, Telegärtner, Schomburg, Mahle
USP (according to their own statement): “Flexibility and customizations.”
References: Edison, Generali, WeBuild, Grosby Group, Agences Online
Online Media Net (OMN)
USP (according to their own statement): “Maximum content and marketing automation by integrating the best workflow engine in combination of most useful AI services along the Product Data Journey.”
References: Office Depot, IKEA, Westfalia, Winkler, RUCK
USP (according to their own statement): “Our DAM is offered as a package with our Brand Hub. This enables, in addition to the DAM functions, the appealing and content-enriched presentation of DAM assets, e.g. to provide campaign material or to editorially highlight best practices. In addition, our platform includes other modules, e.g. in the areas of Web-2-Print, Creative Automation, Workflow and Reporting.”
References: Mercedes-Benz, SAP, Miele, Grenke, Vodafone
PhotoShelter for Brands
USP (according to their own statement): “The real-time workflow functionality in PhotoShelter for Brands allows brands, organizations and creative teams to share content with their audiences in real time. From the moment an image is captured on camera to sharing it on social media it takes 60 seconds.”
References: FujiFilm, Merlin Entertainments, International Olympic Committee, ATP Tour
USP (according to their own statement): “Phraseanet is one of the few open source DAM solutions on the market. Alchemy offers great service and our clients use the solution for many years because they find it very stable, reliable and complete, with a lot of features corresponding to their needs and expectations.”
References: Paris city hall, TF1 Group, VINCI group, Société Générale, Monoprix
USP (according to their own statement): “Our clients can choose from the 3 storage options we provide (Google Drive, Amazon S3, Pics.io storage), competitive pricing, top-notch support services, individual approach to customer’s needs.”
References: https://pen.org/ https://www.costa.co.uk/ https://www.sagaftra.org/ https://www.uri.edu/ https://www.home24.de/
USP (according to their own statement): “Inexpensive flexible and high-performance solution for secure archiving with concept and DSGVO management.”
References: Dechema, Schlüter Baumaschinen, IHK, Bavarian State Ministry, Südhausbau, Tiroler Wasserkraftwerke
Pixelboxx DAM 4.0
USP (according to their own statement): “Integration capability, optional SaaS or On Premise, unlimited number of users”.
References: Brax, Melitta, Osram, Pearl, KfW, GEZE, Gerry Weber, Fresenius, WEPA, LWL, Bauformat, Westfleisch
USP (according to their own statement): “pixx.io simplifies your workflows and the way you organize images, videos and other digital media files in a team.”
References: Liqui Moly, Sport2000, BMW Mini Driving Experience, Noveltea, Manner
USP (according to their own statement): “Quay applies the power of artificial intelligence (AI) to enrich archiving and classification of documents and files: automatic cataloging, automatic keywording, face and logo recognition in images and videos, speech-to-text.”
References: VRM, Der Standard, Verlag Parzeller, Avvenire, Polska Presse, Unidad Editorial
USP (according to their own statement): “Easy to use open source digital asset management software from an ethical employee-owned Certified B Corporation®. ”
References: Oxfam, Unicef, TOMY, Microsoft
USP (according to their own statement): “We are a solution designed specifically for the sports industry, with the sports industry. Every feature is designed, built and tested with and for sports organizations.”
References: West Ham United, AS Monaco, Real Betis, The Amundi Evian Championship, Corinthians
Sitecore Content Hub
USP (according to their own statement): “Digital asset management, product content management, content management and marketing resource management in one platform.”
References: Schott, Hilti, INEOS, Wolters Kluver, GP Strategies
USP (according to their own statement): “high level of functional coverage on the topic of DAM through diverse modules that seamlessly and gradually integrate with and extend existing interfaces, e.g., correction management, license rights management, order/project management.”
References: AUGUST STORCK KG, Deutsche Steinzeug Cremer & Breuer AG, Bitburger Braugruppe GmbH, DGUV, BG BAU, BGN, Johannes Gerstäcker Verlag GmbH, PONS Langenscheidt GmbH
USP (according to their own statement): “snaatch is the user-friendly digital asset management system from Germany. Archive, organize and share your media data easily, securely and GDPR compliant. Create your own account in just 45 seconds and easily integrate snaatch into your company’s existing infrastructure.”
References: Bavarian Ministry of Economic Affairs, Munich Olympic Park, Munich Security Conference
teamnext | Media Hub
USP (according to their own statement): “The digital asset management tool for everyone who loves a simple and intelligent way of working. Using artificial intelligence developed in-house, we use teamnext | Media Hub to give even extensive media inventories a future-proof structure, increase accessibility and boost efficiency when working with digital assets.”
References: DOSB – German Olympic Sports Confederation, VDA – German Association of the Automotive Industry, Handball Bundesliga GmbH, Freie Universität Berlin, FC St. Pauli
USP (according to their own statement): “Highly customizable, perfectly integrated with Akeneo PIM, on premise hosting possible.”
References: Lamy, Elbenwald, HSE, ZEG, SLV, Worx
VAM2 Visual Asset Management
USP (according to their own statement): “Supports all data formats without limitation and allows visual linking of all data via drag and drop. Access via web-browser on local computers without internet connection, or as client-server installation in intranet or internet, as well as cloud installations and as SaaS software as a service. on servers of Weiss AG possible.”
References: Shell, Saudi Aramco, Alstom, Guardia Civil, MG Tech, Pfaff, Aries Marines, Fiscalia…
Xpublisher Digital Asset Management
USP (according to their own statement): “Users benefit from certificates regarding reliability, data & data center security (BSI C5, EU Cloud CoC Level 3, ISAE 3000 SOC2 and many more) & an accessible user interface (WACA certificate). Additional benefits: revision-proof version management, data centers in DACH, BPMN 2.0 workflow engine incl. graphical editor, granular rights management, mobile access via app.”
References: Heise Medien, Holtzbrinck Buchverlage (including Fischer, Droemer Knaur, rowohlt, Kiepenheuer & Witsch), Diogenes, Michael Page, American Society of Health-System Pharmacists (ashp)
German and English standard languages
Companies that operate in multiple language regions need DAM systems that provide employees with different languages for the user interface. Only in this way can employees efficiently create and manage digital assets regardless of their location. Our comparison shows that almost all digital asset management software providers offer their user interfaces in German and English. A few DAM solutions also offer a variety of other languages for global teams.
DAM solutions for the most part equally suitable for many industries
Those who work in specific industries often need tools and systems that offer functions specifically for the needs of an industry. Digital assets, for example, can be very different in the construction industry – keyword CAD files – than in other business sectors. When looking at the industry specialization of the providers, we can see that the majority of providers offer digital asset management software that is used equally often in almost all industries. Only a few providers have a clear specialization in a few of the economic sectors surveyed.
Solid basic functions with all digital asset management software providers
Can digital assets be easily imported and exported? Can assets be classified and can keywords be assigned to digital assets? Can existing metadata be read out? Is there a user authorization system for different teams? And: Which files and assets can be managed via the DAM software? We considered these and more fundamental questions in the basic functions. Almost all providers deliver almost all features in terms of basic functions. Coverage of file types is also very well positioned. Advanced features vary more.
Managing digital assets also means being able to optimize and convert files and content such as videos and images, depending on requirements. For example, when content is delivered to different media. Advanced features such as an image or video editing tool can therefore be extremely relevant for companies. The same applies to workflow management. But the programming language can also play a role, for example, if users want to be able to link the DAM system with other systems or make adjustments themselves. We have considered all these possibilities and more in the advanced functions for digital asset management. Our comparison shows that the extended functions vary greatly from provider to provider. While a large number of providers have integrated more than half of the functions we asked about into their solution, other providers offer significantly fewer.
Extensive interface coverage with most DAM providers
Just as essential as the basic functions are interfaces to other common systems for users. Only this way can DAM systems fulfill their task of fully managing digital content. In our DAM comparison, we have taken into account common store systems, ERP systems, CMS software and some other relevant tools such as image databases. The majority of DAM providers provide interfaces for almost all of the tools and systems queried, so that teams in marketing and sales can easily manage content from common systems via the DAM software. Only a few providers only provide information on a few interfaces.
Legal criteria among providers
When it comes to legal stories such as server location and data processing, there is traditionally more skepticism. Mostly, a server location in Germany is desired. In addition, compliance with the GDPR is mandatory. In addition, there are questions about the order data agreement, documentation and protection against cybercrime. Users naturally want to be sure that their (often critical) files are managed securely and in compliance with the law. The majority of the providers compared have their servers located in Germany. A standard contract for the order data agreement is also available for most of them. Some providers even have certifications.
Additional services are offered extensively by almost all providers
Companies also tend to be more sensitive when it comes to additional services. This is understandable, especially when it comes to supporting and learning new systems. After all, employees should be able to use the tool or system properly. And in the case of a problem, someone should be available quickly so that business processes are not severely disrupted. The majority of the DAM providers in our comparison therefore provide companies with extensive additional services. From classroom or online training for users to 24-hour support and more. Particularly noteworthy: The response time is less than four hours for almost all providers.
Pricing: From a few hundred euros to five figures
Last but not least, there is always the question of costs. Here, the providers vary greatly. The price range extends from a few hundred euros to five figures per month. The costs depend, among other things, on the number of users, the number of assets, the modules and additional functions, and many other components. Fortunately, some providers offer free test versions. On average, the integration of DAM systems takes between three and twelve weeks before marketing and sales can take over the management of digital content.