General

Digital Asset Management Software: 31 Solutions in Comparison
Files are needed for countless processes in companies. But the challenge is finding the files you need. Digital management systems – DAM systems for short – help companies to put an end to the file clutter and to centrally store, enrich and play out digital assets. In our market overview, we have compared 31 digital …

Document management systems: 19 solutions in comparison
Nowadays, documents are processed digitally in companies. But the volume of digital data poses a major challenge for companies: They need to keep track of all information and documents. This is where document management systems come in. DMS offer companies the ability to retrieve, manage and store data easily and quickly. In our current market …

Create and publish content: Content tools should have these features
Content is often not created by just one person. Sometimes more or less large teams take care of it. But how can larger teams smoothly create content together and also publish it on different channels without errors occurring in the process? One possibility is content creation and distribution via content marketing tools. In this article, …

Influencer marketing tools: 19 solutions in comparison
Companies are increasingly relying on influencer marketing to increase their reach. The key is good coordination of influencers on Instagram, TikTok, Facebook, YouTube and other channels. But it’s not always that easy. Influencer marketing tools therefore offer the possibility to better coordinate influencers and organize the entire influencer marketing. In our new market overview, we …

Canva Tips: How to create graphics easily on Canva
Canva is a great tool for marketers and anyone who wants to create graphics quickly and easily. Even in the free version, it offers numerous possibilities for informative and creatively appealing content. In this article, we’ll show you which Canva tips and tricks will also help you create interesting and beautiful graphics. There are many …

Creating a case study – how to create a powerful marketing case study
Case studies are a popular marketing tool for convincing potential customers of the company’s products and services. But success of a case study depends to a large extent on how informative it is. We provide you with tips on how to create a powerful case study. A case study makes it comparatively easy for companies …

Content Marketing Trends 2023: These are the 8 central topics
At the end of the year, content planning for the coming year is on the agenda. But which topics are particularly relevant for marketers in 2023? And how can marketers specifically include them in their editorial plan? This article provides an overview of the most important content marketing trends in 2023. Content Marketing Trends – …