General
15 Content marketing tools in comparison 2022
After the great success of our 2018 market overview, we have also compared 2020 content marketing tools. New content marketing tool providers are ready for 2022, which we compare in our Content Marketing Tools Comparison Update. In the update of our market overview, we compared the various tools based on an extensive catalog of 227 …
Google search operators table: With these little helpers you can search specifically
Searching on Google for different information can quickly eat up considerable time resources. Especially if you want to produce interesting content, you have to consult different sources for your content, evaluate them and finally create the actual content. To reduce the research effort a bit, Google search operators can be a suitable tool. In this …
Customer Data Platform interfaces: these are the ones a CDP solution should cover
Interfaces are an important part of a software solution. They transport important information and enable a Customer Data Platform (CDP) to consolidate and analyze data and, in this case, to gain a precise insight into the needs of its clients. But which Customer Data Platform tools are actually essential for a CDP to work as …
Digital Sales with a Business Enabling Platform – Download Whitepaper
In companies, the difference between generated leads and lead conversions is sometimes enormous, even where digital sales is the norm. But why is traditional lead buying not enough? And how can companies improve their lead conversion? The solution is a business enabling platform. In this whitepaper, we show you what a business enabling platform is …
What is Canva? – What you should know about this graphic tool
Creating graphics for social media, your own blog or website – what used to take a lot of effort can now be done quicker with software tools. One of these tools is Canva. But what exactly is Canva? In this article, we will introduce you to the graphic tool in more detail and show you …
Customer gifts for Christmas: These are the trends 2022
Christmas Customer gifts – the search volume of this keyword traditionally increases significantly at the beginning of the third quarter. Why? Because Customer gifts at Christmas must be planned for the long term. A loveless gift or purely promotional items are not enough. To support you and your company, we identified the latest trends on …
What to put on the Website? – Tips for optimal homepages
It is the flagship of every Internet presence: the homepage. All in all, it must perform several functions and ensure that you are different from the competition. Designing the homepage is therefore one of the most important tasks when you create a web presence. But what should you pay attention to? What belongs on the …
Color psychology in marketing – the effect of colors in marketing
Various effects are attributed to colors. In marketing, they take on a special significance. The right choice of color is crucial. But how does the effect of colors in marketing turn out? We provide you with an overview on the topic of color psychology marketing and show you the different effects of colors. In addition, …
Whitepaper: How does review management work?
User reviews play a major role for many people when making purchasing decisions. That’s why reviews are highly relevant for companies. But how can such reviews be organized systematically? We’ve looked at real-world examples, identified strategic guardrails, and taken a look at available software solutions. You can download the whitepaper further down in the article. …
Marketing statistics: New data on advertising spend, website traffic and co.
Marketers need an all-round view of current trends and developments in marketing in order to be able to adapt their strategies to today’s needs in the best possible way. New marketing statistics are an important tool for this. They provide insights into the status quo and the development of the marketing industry. In the “Report …