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Marketing & Technology

You hear the term conversational commerce more and more often. Is it a new hype term or a real trend? What exactly does it mean? In this article, we provide answers to these questions and a definition of conversational commerce.  Marketing managers have become more cautious when it comes to new buzzwords. Not every new …

Lead generation is the supreme discipline of online marketing. The aim is not only to draw the attention of a potential customer to the company, but also to turn him into a potential buyer. A prospect qualifies as a lead when he provides the company with his personal data (e-mail address, telephone number, etc.) for …

Chatbots are being used more and more frequently in corporate communications. But not all chatbot software can be used for all communication channels. It depends on which interfaces it has on board. We have checked for you which channels you can use with which chatbots. Chatbots are now an established part of customer communication. The …

Whether you’re looking for a content management system for the first time or you’re looking to switch, there’s one question at the beginning when choosing the right CMS: Do I go for an open source integration or an enterprise solution? We explain how the two software approaches differ and for whom which variant is suitable. …