Marketing & Technology
Social media monitoring: 4 arguments how to convince your boss
The larger the company, the slower the mills often grind. On the one hand, there are motivated employees who want to drive a topic forward; on the other hand, there are decision-makers who often oppose this with phrases such as “no budget”, “other projects” or “no time”. However, I have already explained in several articles …
Monitoring software: expert opinions on the most important functions and trends
What are the most important functions of monitoring solutions? How does monitoring pay off for companies? And how is the market developing? We asked the manufacturers of monitoring solutions. Experts estimate that 175 zettabytes (!) of data will be generated on the Internet every day in 2025. Today, almost four billion people are already using …
Algorithms for the personalized customer journey
Human attempts to evaluate data manually were doomed to failure from the very beginning. This can also be observed in online retailing at the moment: Until now, online retailers had the goal of collecting as much different customer data as possible in order to offer their customers personalized recommendations and individualized web stores. They have …
5 tips on how to optimize your online store with marketing automation
Marketing automation is being used in more and more online stores. Increasing sales is always the goal. Marketing automation tools help with this. They can automate processes in the store. Time savings and sales increases are the result. The following article shows how online stores use such tools in practice. A store operator must constantly …
KPI in content marketing – measuring success
As a sub-discipline of the entire marketing apparatus, content marketing is an integral part of modern communication strategies. No question about it. But how can success and failure, effort and return, profitability versus budget be determined and measured? We have compiled an overview of the most important metrics and KPIs in content marketing. Today’s customers …
The cost of KPI dashboards
Marketing is more focused on metrics than ever before, and at the same time produces lots of data and numbers. But those who want to use the numbers to monitor and measure their activities quickly find it difficult to keep track. The solution: KPI dashboards help, because they bundle and visualize key figures. But how …
