Marketing
How to create a webinar – The complete guide from schedule to didactics
Webinars are a major part of the modern digitized business world. This article explains how you can now create and conduct your own webinars on the basis of a strategy. The webinar strategy is ready. You have already determined which goals you want to achieve with your webinar. The roles have been determined. The content …
9 Tips for B2B SEO (Search Engine Optimization)
Google AdWords is an effective way to increase your own visibility through B2B SEO (search engine optimization) by targeted marketing on the Internet and thus to secure competitive advantages in the long term. This proven online advertising format is in principle interesting for all B2B industries – but especially for services that require explanation or …
These channels are best used by performance marketing agencies
Performance marketing is an ideal complement to sales and is becoming increasingly popular. Those who rely on a performance marketing agency should take a close look at whether it can also serve all channels that are to be included in the desired mix. For example, 93% are familiar with Google Ads, but only 2/3 can …
The 8 phases of the content marketing process
Content marketing is an important marketing component for not only reaching target groups, but also convincing them of the value of a company. But for this to succeed, marketers need content with added value. And if you want to create good content for your marketing, you should know the eight phases in the content marketing …
Monitoring software: expert opinions on the most important functions and trends
What are the most important functions of monitoring solutions? How does monitoring pay off for companies? And how is the market developing? We asked the manufacturers of monitoring solutions. Experts estimate that 175 zettabytes (!) of data will be generated on the Internet every day in 2025. Today, almost four billion people are already using …
5 tips on how to optimize your online store with marketing automation
Marketing automation is being used in more and more online stores. Increasing sales is always the goal. Marketing automation tools help with this. They can automate processes in the store. Time savings and sales increases are the result. The following article shows how online stores use such tools in practice. A store operator must constantly …
KPI in content marketing – measuring success
As a sub-discipline of the entire marketing apparatus, content marketing is an integral part of modern communication strategies. No question about it. But how can success and failure, effort and return, profitability versus budget be determined and measured? We have compiled an overview of the most important metrics and KPIs in content marketing. Today’s customers …
The cost of KPI dashboards
Marketing is more focused on metrics than ever before, and at the same time produces lots of data and numbers. But those who want to use the numbers to monitor and measure their activities quickly find it difficult to keep track. The solution: KPI dashboards help, because they bundle and visualize key figures. But how …
Content Hub – What is that really?
The fact that content marketing is a great thing is no secret to many companies. So they are busy producing, writing, designing and shooting. Over time, veritable mountains of content are created. It’s easy to lose track of it all. Companies therefore need a solution to collect and manage their content. What can help here …
Content Curation – What is it really?
“Content curation” has become one of the most popular and most important strategies in the field of social media and content marketing. However, in addition to the appropriate tools, you also need sufficient content and, above all, time. In this article, you’ll learn how to approach content curation, what you need to keep in mind, …