Posts in tag

facebook


metaverse marketing for marketing management

The metaverse is one of the most important trends in (content) marketing in 2023 because it opens up new potential for the marketing industry. As we noted in our introductory knowledge article on the metaverse, Bloomberg forecasts enormous growth potential for virtual platforms. And this already in the following one and a half year. However, …

definition of the metaverse

Virtual twins, new layers of reality, Second Life 2.0; what hides behind the metaverse highly praised by Facebook founder Marc Zuckerberg? The following article explains the status quo of the metaverse and ventures an attempt at classification. On the web and at resurgent physical events like SXSW 2022 in Austin, “industry insiders” are celebrating the …