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tips
![creating a case study: example](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_335,h_186/https://www.marketingandtech.com/wp-content/uploads/2022/12/read-ga2c32589f_640-335x186.jpg)
Creating a case study – how to create a powerful marketing case study
Case studies are a popular marketing tool for convincing potential customers of the company’s products and services. But success of a case study depends to a large extent on how informative it is. We provide you with tips on how to create a powerful case study. A case study makes it comparatively easy for companies …
![5 conversational commerce tips at a glance](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_335,h_186/https://www.marketingandtech.com/wp-content/uploads/2022/12/web-g18b24add9_1920-335x186.jpg)
Conversational commerce tips – how to succeed in digital customer dialogue
The concept of conversational commerce has gained importance in e-commerce. More and more customers are using chatbots to communicate with companies. But how do companies actually succeed in conversational commerce? We have compiled 5 conversational commerce tips for you. “Alexa – order me new toothbrush heads” – that’s how Jeff Bezos imagined the integration of …