Posts in tag

CDP


Market overview Customer Data Platforms 2023

Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve exactly that. But which CDP software is right for your company? We compared 17 customer data platform providers …

customer data platforms interfaces tips

Interfaces are an important part of a software solution. They transport important information and enable a Customer Data Platform (CDP) to consolidate and analyze data and, in this case, to gain a precise insight into the needs of its clients. But which Customer Data Platform tools are actually essential for a CDP to work as …

We already published a newer version of the CDP software comparison. You can find the market overview here. Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve …