Posts in tag
Customer Data Platform
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Customer Data Platform interfaces: these are the ones a CDP solution should cover
Interfaces are an important part of a software solution. They transport important information and enable a Customer Data Platform (CDP) to consolidate and analyze data and, in this case, to gain a precise insight into the needs of its clients. But which Customer Data Platform tools are actually essential for a CDP to work as …
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CDP Software Comparison: 13 Providers for a Customer Data Platform
We already published a newer version of the CDP software comparison. You can find the market overview here. Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve …