ecommerce
Discovery Commerce – when products find customers
Social commerce is an enduring trend in marketing and e-commerce. But discovery commerce is even more important than searching for and recommending products via social media channels. It turns the interaction axis between customers and brands by 180 degrees. In this article, you will learn what exactly discovery commerce is, what advantages it has, and …
Shop systems: 16 providers in comparison
The requirements for a shop system depend on the specific needs of the business model. One of the most important criteria of a shop system is, of course, the range of functions: What are the front-end and back-end features? What options do I have for product display? Is there an intelligent search, which SEO functions …
Online store functions – these features should be offered by shop systems
Your own online store should provide customers with the best customer experience. To do this the underlying shop system needs a wide range of functions. We will show you which online store functions your shop system should cover so that you are well positioned for e-commerce now and in the future. For the frontend – …
Installment payments in e-commerce – The big comparison of providers
Installment payments are becoming increasingly popular as a payment option in e-commerce – among customers and online retailers alike. For some, it means greater financial flexibility when shopping online, and for others it means higher shopping baskets, more sales and more satisfied customers. There are now numerous providers who offer installment payment as a service …
These are the most important KPIs in E-Commerce
The topic of payment is playing an increasingly essential role in e-commerce. Price and offer no longer define the success or failure of a business. At least not exclusively. Soft factors such as the payment process are now also relevant decision-making criteria. Shop operators should therefore orient themselves to the customer when selecting possible payment …