Lead generation is the supreme discipline of online marketing. The aim is not only to draw the attention of a potential customer to the company, but also to turn him into a potential buyer. A prospect qualifies as a lead when he provides the company with his personal data (e-mail address, telephone number, etc.) for …

Chatbots are being used more and more frequently in corporate communications. But not all chatbot software can be used for all communication channels. It depends on which interfaces it has on board. We have checked for you which channels you can use with which chatbots. Chatbots are now an established part of customer communication. The …

Whether you’re looking for a content management system for the first time or you’re looking to switch, there’s one question at the beginning when choosing the right CMS: Do I go for an open source integration or an enterprise solution? We explain how the two software approaches differ and for whom which variant is suitable. …

SEO stands for search engine optimization and is a basic discipline of content marketing. In our market overview we compare the different providers of SEO software tools on performance and offer. The editorial SEO tools comparison is available for download at the end of the article.     In times of digital transformation and the …

The success of projects in companies stands and falls with how they are managed. This project management software comparison is designed to help you find the right project management tool. We have compared 19 software solutions. A summary of the comparison is available for download.  More and more projects, less and less overview? The new …

The market of web design agencies is broad. You will find large and small players, specialists and all-rounders. If you are looking for a partner for your web project, you should first think about which criteria are particularly important for the selection of an agency tailored to the task at hand. Our market overview of …

Performance marketing is becoming increasingly popular with marketing managers. This is because it makes the direct influence of activities on sales success visible. Most companies are being supported by performance marketing agencies. We have compared 15 performance marketing agencies for you. You can download a summary of the market overview here.  By clicking on the …

Webinars are becoming increasingly popular with companies. With the right webinar software, learning content and parts of the sales process can be digitized. In our comprehensive market overview, we have compared 7 solutions. The webinar software comparison is based on more than 120 different attributes, which we have assigned to 13 different categories. You can …

E-learning is fully in trend – especially in professional development. But the content that is to be conveyed needs a good infrastructural framework. Much of the learning success depends on it. Learning Management Systems (LMS) provide such a basic framework for learning content. contentmanager.de has compared 12 commercial providers on the basis of over 100 …

Whether Berlin, Munich, Cologne, Hamburg or Frankfurt – content marketing agencies are springing up like mushrooms in Germany. But how do you find the right agency? contentmanager.de has examined and compared 16 agencies with content marketing expertise based on more than 120 criteria. The comparison is also available for download. Today, content marketing is an …