Web Analytics Tools Comparison: 9 Software Providers for your Web Analytics
Web analytics help companies to constantly optimize their website and online marketing with regard to users. There are also numerous free solutions. However, their functions are by no means sufficient for every purpose. We have compared nine web analytics tools providers apart from Google Analytics on the basis of 211 criteria. In our web analytics …
CDP Software Comparison: 13 Providers for a Customer Data Platform
Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve exactly that. But which CDP software is suitable for your company? We compared 13 customer data platform providers …
Marketing automation tools: 23 providers in comparison
Companies are increasingly relying on marketing automation tools to automate communication processes. But which software is the best on the market? Which tool fits the company’s IT infrastructure? And what price models exist? marketingandtech.com has compared 23 software solutions in a market overview. Based on 151 criteria, a wide variety of functions, services and price …
Whitepaper Digital Asset Management: Definition, Benefits, Selection Criteria and More
Images, videos, audio files, text documents, 3D files. Companies accumulate countless files. Many already have a large number of digital assets. The problem is that it’s often difficult to find files and distribute them on different channels. Digital asset management systems offer a remedy. In this article, you will learn what distinguishes a DAM system …
Whitepaper: Guide to PIM Software – Features, Functions, Selection and Implementation
Product information should always be up-to-date and adapted to the various sales channels. However, the data is often stored in different databases. This complicates almost all processes involving product data. A PIM system enables central management – and also offers other advantages. But selecting PIM software and implementing it is challenging. In our whitepaper, we …
Whitepaper: Corporate Social Listening
Many companies use social media monitoring tools to monitor their brand and products online. Social Listening goes a few steps further. It describes a strategy for how monitoring solutions are strategically deployed in the company. The whitepaper “Corporate Social Listening” highlights how companies use listening in practice, what goals they pursue with it and what …
Whitepaper: CRM Software in Practice – Benefits, Features, Selection and Implementation
Building and maintaining customer relationships and strengthening customer loyalty are among the most important tasks in a company. And this applies across almost all departments. Customer data plays a central role in this. Customer relationship management (CRM) systems can support companies in various ways to maintain customer centricity throughout the entire customer lifecycle. In our …
Traffic, Visibility and Revenue: Use this SEO checklist by SEMrush
Search engine optimization (SEO) is one of the most important steps for attracting visitors to your homepage. We explain how you can improve your SEO visibility and as a result your position on Google! Analyzing the right keywords, keeping an eye on competitors, creating short, meaningful URLs – these are the ingredients that every SEO …
Software for virtual events: 13 solutions in comparison
Events are increasingly taking place virtually. The basis for a successful virtual event is the software. In our market overview, we have compared 13 solutions. A summary of the comparison is available for download. By clicking on the download button you agree that your company e-mail address and your company name may be transmitted to …
Installment payments in e-commerce – The big comparison of providers
Installment payments are becoming increasingly popular as a payment option in e-commerce – among customers and online retailers alike. For some, it means greater financial flexibility when shopping online, and for others it means higher shopping baskets, more sales and more satisfied customers. There are now numerous providers who offer installment payment as a service …