Various effects are attributed to colors. In marketing, they take on a special significance. The right choice of color is crucial. But how does the effect of colors in marketing turn out? We provide you with an overview on the topic of color psychology marketing and show you the different effects of colors. In addition, …

User reviews play a major role for many people when making purchasing decisions. That’s why reviews are highly relevant for companies. But how can such reviews be organized systematically? We’ve looked at real-world examples, identified strategic guardrails, and taken a look at available software solutions. You can download the whitepaper further down in the article. …

The work of editors and copywriters in marketing is becoming more and more extensive. They have to create more content for increasingly diverse output channels. This is driving up the necessary time and personnel resources and thus the costs in marketing. At the same time, simple, standardizable content in particular can be created automatically. Text …

Smileys, emojis and emoticons images are inevitable in the age of digital conversation. But how do you use these characters in a targeted way? Which emojis are there anyway? How can they be categorized? And what is actually the difference between emojis and emoticons? The following article shows emojis that can be used and copied …

The Content Briefing: Structure and Content for Content Creators

There are many briefings. One of the most important briefings is the content briefing for content creators. What a content briefing should look like – what structure and content it should contain – can vary considerably. We therefore asked ourselves: What should not be missing in a content briefing? In this article, you will get …

Marketing statistics: New data on advertising spend, website traffic and co.

Marketers need an all-round view of current trends and developments in marketing in order to be able to adapt their strategies to today’s needs in the best possible way. New marketing statistics are an important tool for this. They provide insights into the status quo and the development of the marketing industry. In the “Report …

Anyone who sells goods is usually not limited to one channel. Whether via the web store, social media or the retail store – Product Information Management systems help to manage the necessary product data centrally in one place and to display it appropriately for the respective channels. We have compared 22 of the so-called PIM …

Web analytics help companies to constantly optimize their website and online marketing with regard to users. There are also numerous free solutions. However, their functions are by no means sufficient for every purpose. We have compared nine web analytics tools providers apart from Google Analytics on the basis of 211 criteria. In our web analytics …

Data silos are one of the biggest challenges for effective marketing. Personalized content requires an all-round understanding of the customer. To achieve this, data must be brought together and analyzed holistically. CDP software helps companies to achieve exactly that. But which CDP software is suitable for your company? We compared 13 customer data platform providers …

Companies are increasingly relying on marketing automation tools to automate communication processes. But which software is the best on the market? Which tool fits the company’s IT infrastructure? And what price models exist? marketingandtech.com has compared 23 software solutions in a market overview. Based on 151 criteria, a wide variety of functions, services and price …