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The fact that content marketing is a great thing is no secret to many companies. So they are busy producing, writing, designing and shooting. Over time, veritable mountains of content are created. It’s easy to lose track of it all. Companies therefore need a solution to collect and manage their content. What can help here …

“Content curation” has become one of the most popular and most important strategies in the field of social media and content marketing. However, in addition to the appropriate tools, you also need sufficient content and, above all, time. In this article, you’ll learn how to approach content curation, what you need to keep in mind, …

For most people, a provider’s website is now the first and also the most important touchpoint. They expect it not only to provide content that answers their questions, but increasingly also to offer the option of integrating interactive service offerings. If the first impression on the website is already convincing with an appealing and modern …

When the functions of the content management system used are no longer sufficient, many companies think about a change. But what are the actual project costs for a CMS? In addition to the software costs, the implementation costs should also be considered. Often external service providers are on board. We have compiled for you, with …

The content management system (CMS) is at the heart of content distribution. When selecting a suitable solution, care should be taken accordingly. This also applies to the selection of a suitable service provider for the implementation. We will show you who specializes in which system for CMS implementation. Anyone who decides in favor of a …

You hear the term conversational commerce more and more often. Is it a new hype term or a real trend? What exactly does it mean? In this article, we provide answers to these questions and a definition of conversational commerce.  Marketing managers have become more cautious when it comes to new buzzwords. Not every new …

Lead generation is the supreme discipline of online marketing. The aim is not only to draw the attention of a potential customer to the company, but also to turn him into a potential buyer. A prospect qualifies as a lead when he provides the company with his personal data (e-mail address, telephone number, etc.) for …

Chatbots are being used more and more frequently in corporate communications. But not all chatbot software can be used for all communication channels. It depends on which interfaces it has on board. We have checked for you which channels you can use with which chatbots. Chatbots are now an established part of customer communication. The …

Whether you’re looking for a content management system for the first time or you’re looking to switch, there’s one question at the beginning when choosing the right CMS: Do I go for an open source integration or an enterprise solution? We explain how the two software approaches differ and for whom which variant is suitable. …