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A PIM system must have access to all relevant product information in the company. Due to its immense task, PIM software must therefore be carefully and deeply integrated. But what should PIM software cost? We have looked at the PIM software costs from our market overview PIM solutions in this article for you. A detailed …

There are various solutions for data management. A more recent representative is the product information management system – a PIM system. This article provides you with a PIM system definition and explains what it is all about. There are countless data on products, which are essential for companies and customers in e-commerce. This makes it …

Of course, a webinar also needs participants. We show you how to promote webinars successful and fill the digital audience. You have organised the hardware, set up the webinar strategy and the schedule and presentation are in place. What’s missing now: participants. You have various channels at your disposal to draw attention to your webinar. …

Webinars are currently replacing trade fairs. One man’s sorrow is another man’s joy. While the fight for survival among trade fair constructors turns competitors into allies, original event visitors become digital exposition hosts overnight. And it doesn’t even take much. A little know-how, some technology; and your own online conference is ready. contentmanager.de summarises the …

Webinars are a major part of the modern digitized business world. This article explains how you can now create and conduct your own webinars on the basis of a strategy. The webinar strategy is ready. You have already determined which goals you want to achieve with your webinar. The roles have been determined. The content …

There are always web design software trends that don’t last long or remain only a brief beacon in the design sky. But there are also trends that are more than just hype. Our expert provides an overview of the 6 most important developments we should get used to. Card Design First popularized by Pinterest, card …

Digital trade between companies, also called B2B e-commerce, is THE growth area of the coming years. But even though the B2B sector can learn a lot from the e-commerce experiences of the end consumer trade: There are serious differences between B2B and B2C, which also affect the choice of shop system for the B2B shop, …

Online retail is in a constant state of flux. That’s why we asked e-commerce experts what the most important shop system trends are. If you want to be successful in online retailing, you not only need the right idea, assertiveness and sales talent. If you don’t also have the right shop software, you will quickly …

There are many shop systems. It’s easy to lose track of them all. What must a shop system be capable of? Which offer provides the best setup? And what will it cost me? Good advice here is expensive – or not. marketingandtech.com has compiled a comprehensive checklist especially for retailers and shop operators. Every shop …

Google AdWords is an effective way to increase your own visibility through B2B SEO (search engine optimization) by targeted marketing on the Internet and thus to secure competitive advantages in the long term. This proven online advertising format is in principle interesting for all B2B industries – but especially for services that require explanation or …