News
Customer Data Platform interfaces: these are the ones a CDP solution should cover
Interfaces are an important part of a software solution. They transport important information and enable a Customer Data Platform (CDP) to consolidate and analyze data and, in this case, to gain a precise insight into the needs of its clients. But which Customer Data Platform tools are actually essential for a CDP to work as …
What is a briefing: definition and important briefing contents
When working in or with an agency, there is no way to avoid a briefing. Thats why most people know the definition of a briefing. However, what exactly is important for a briefing? Which actors are involved? What is the role of the company placing the order and what is the role of the agency …
Digital Sales with a Business Enabling Platform – Download Whitepaper
In companies, the difference between generated leads and lead conversions is sometimes enormous, even where digital sales is the norm. But why is traditional lead buying not enough? And how can companies improve their lead conversion? The solution is a business enabling platform. In this whitepaper, we show you what a business enabling platform is …
What is Canva? – What you should know about this graphic tool
Creating graphics for social media, your own blog or website – what used to take a lot of effort can now be done quicker with software tools. One of these tools is Canva. But what exactly is Canva? In this article, we will introduce you to the graphic tool in more detail and show you …
Customer gifts for Christmas: These are the trends 2022
Christmas Customer gifts – the search volume of this keyword traditionally increases significantly at the beginning of the third quarter. Why? Because Customer gifts at Christmas must be planned for the long term. A loveless gift or purely promotional items are not enough. To support you and your company, we identified the latest trends on …
What to put on the Website? – Tips for optimal homepages
It is the flagship of every Internet presence: the homepage. All in all, it must perform several functions and ensure that you are different from the competition. Designing the homepage is therefore one of the most important tasks when you create a web presence. But what should you pay attention to? What belongs on the …
Color psychology in marketing – the effect of colors in marketing
Various effects are attributed to colors. In marketing, they take on a special significance. The right choice of color is crucial. But how does the effect of colors in marketing turn out? We provide you with an overview on the topic of color psychology marketing and show you the different effects of colors. In addition, …
Whitepaper: How does review management work?
User reviews play a major role for many people when making purchasing decisions. That’s why reviews are highly relevant for companies. But how can such reviews be organized systematically? We’ve looked at real-world examples, identified strategic guardrails, and taken a look at available software solutions. You can download the whitepaper further down in the article. …
Emojis in marketing – list of all emojis including meaning
Smileys, emojis and emoticons images are inevitable in the age of digital conversation. But how do you use these characters in a targeted way? Which emojis are there anyway? How can they be categorized? And what is actually the difference between emojis and emoticons? The following article shows emojis that can be used and copied …
The Content Briefing: Structure and Content for Content Creators
There are many briefings. One of the most important briefings is the content briefing for content creators. What a content briefing should look like – what structure and content it should contain – can vary considerably. We therefore asked ourselves: What should not be missing in a content briefing? In this article, you will get …