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Whitepaper: How does review management work?
User reviews play a major role for many people when making purchasing decisions. That’s why reviews are highly relevant for companies. But how can such reviews be organized systematically? We’ve looked at real-world examples, identified strategic guardrails, and taken a look at available software solutions. You can download the whitepaper further down in the article. …
Emojis in marketing – list of all emojis including meaning
Smileys, emojis and emoticons images are inevitable in the age of digital conversation. But how do you use these characters in a targeted way? Which emojis are there anyway? How can they be categorized? And what is actually the difference between emojis and emoticons? The following article shows emojis that can be used and copied …
The Content Briefing: Structure and Content for Content Creators
There are many briefings. One of the most important briefings is the content briefing for content creators. What a content briefing should look like – what structure and content it should contain – can vary considerably. We therefore asked ourselves: What should not be missing in a content briefing? In this article, you will get …
Marketing statistics: New data on advertising spend, website traffic and co.
Marketers need an all-round view of current trends and developments in marketing in order to be able to adapt their strategies to today’s needs in the best possible way. New marketing statistics are an important tool for this. They provide insights into the status quo and the development of the marketing industry. In the “Report …
Whitepaper: Corporate Social Listening
Many companies use social media monitoring tools to monitor their brand and products online. Social Listening goes a few steps further. It describes a strategy for how monitoring solutions are strategically deployed in the company. The whitepaper “Corporate Social Listening” highlights how companies use listening in practice, what goals they pursue with it and what …
Traffic, Visibility and Revenue: Use this SEO checklist by SEMrush
Search engine optimization (SEO) is one of the most important steps for attracting visitors to your homepage. We explain how you can improve your SEO visibility and as a result your position on Google! Analyzing the right keywords, keeping an eye on competitors, creating short, meaningful URLs – these are the ingredients that every SEO …
These are the most important KPIs in E-Commerce
The topic of payment is playing an increasingly essential role in e-commerce. Price and offer no longer define the success or failure of a business. At least not exclusively. Soft factors such as the payment process are now also relevant decision-making criteria. Shop operators should therefore orient themselves to the customer when selecting possible payment …
What central instruments does a monitoring tool have?
The amount of data we generate will continue to grow enormously until 2025, according to studies by IDG and Seagate. But this data is largely unstructured and difficult to analyze. Monitoring tools have been developed to make relevant data useful for companies. But what features do monitoring tools need to include? We give you an …
Ten tips: How do you find the right PIM system?
PIM systems are making their way into the e-commerce world. The introduction is a strategic project that aims to provide a uniform and central basis for all product information. A PIM system unfolds maximum benefit when, in addition to providing data for all channels, it is also used productively for other relevant corporate tasks and …
PIM systems: What should PIM software cost?
A PIM system must have access to all relevant product information in the company. Due to its immense task, PIM software must therefore be carefully and deeply integrated. But what should PIM software cost? We have looked at the PIM software costs from our market overview PIM solutions in this article for you. A detailed …